Foundation before surface, system before screen. I've been leading principled design across product teams at scale for over a decade before forming a multidiscipline creative studio.

Design leadership at scale

I've spent years leading design inside large enterprise organizations at IBM, working across regulated industries and complex multi-team platforms. I've led teams, mentored designers, and worked to ensure user-centered design earns a seat at the table.

Systems and information architecture

Good organization is the precondition for good design. I focus on information architecture: how information is arranged, how the system works, and how users orient themselves. Most problems are structural before they are aesthetic.

AI fluency

AI has been part of my work for most of my career. I design and ship products that extend user capabilities, with a focus on user experience, explainability, and trust.

Andrew Whited
Publications
  • Automatic Content Transfer to a Physically Present Person Based on NLPUS Patent Application · 2024
  • UXR System and Method using AI to Facilitate and Enhance Research ActivitiesUS Patent Application · 2025
Talks
  • User Testing vs. User TeachingUX+DEV Summit · Miami, FL · 2017INTERACT · Mumbai, India · 2017
  • Collaboration: Design, Engineering, OMIBM · Austin · 2018